Anyone interested in having a successful website that gets steady traffic eventually has to get more backlinks. The number of backlinks, and their quality, is part of what determines the site’s page rank.
To increase the Google page rank of a site means to get the site placed higher in search engine results. And because so much Web traffic is dependent on search engines, one of the most important things a site can do is to get more backlinks.
Page Rank
Google page rank is a ranking system that ranks every website from a 0 to a 10. New websites start at 0, and they will stay there without backlinks. To increase Google page rank, the site needs one way links that are from high-quality sites.
Government sites and sites that are highly ranked are the sites to seek backlinks from. These sites offer high-quality links that mean more to the site’s page rank than links from no-name, no-rank sites.
Link Exchanges
Many webmasters use a link exchange to ensure their site a specific number of links. However, these are not the coveted one way links. To use a link exchange, a webmaster must agree to link to a site in exchange for a backlink from their site. There is some debate about how much link exchanges really help webmasters, but even if they don’t increase the Google page rank, they do provide links that can bring in extra Web traffic.
Forum Posting
One of the easiest methods is to visit forums and leave comments about the subject matter. Most forums provide a signature file area that can accommodate a link. The most posts a webmaster makes, the more backlinks will be created.
Article Marketing
Articles are a valuable way to get links out into the world. An article posted onto an article directory will contain a link in either the body of the article or in the resource box below. Anyone is free to reprint the entire article, including the links, wherever they want. A good article is likely to be picked up and reprinted many times, leading to countless backlinks on other people’s blogs and websites.
Link Bait
Link bait is a controversial way of getting a large number of backlinks, depending on how it’s done. A desperate webmaster can post something so crude, insulting or offensive that everyone will want to link to it just to point out how horrible it is.
Of course, link baiting can also be done by posting the opposite- something so fascinating and new that it picks up just as many backlinks from bloggers who want to point out how great it is. One prominantly displayed piece of link bait is often all it takes to generate a lot of attention for a site.
Good Content
One of the best ways to get backlinks is simply to create a site that is interesting, funny, original or that has a great deal of valuable information. Sites like these don’t stay at a 0 page rank for long because people discover the site and want to link to it to show their own readers.
Of course, to get the word out about the site in the first place, there should be links to it somewhere for people to discover.
